Price trends in rural, suburban, and urban markets

Monday Map: October 3, 2025

Today's #MondayMap is different than usual—instead of a map, we break out 3-week price trends in rural, urban, and suburban counties. We pull this data from our Leading Indicators Report.

What are suburban, and urban counties?

Urban counties are the contain the principle city of a metro area with more than 250K people. Suburban counties are the other counties in the metro.

What are rural counties?

Rural counties have a population less than 40,000, fewer than 100 people per square mile, and fewer than 10,000 people in the largest city.

Price Drops: Rural listings drop their price less often.

Rural

48.5% of listings dropped price

Trending upward ⬆️

Surban

52.9% of listings dropped price

Trending upward ⬆️

Urban

54.4% of listings dropped price

Trending upward ⬆️

Median List Price: Surban listings priced much higher.

Rural

$228K

Trending downward ⬇️

Surban

$354K

Flat trend ➡️

Urban

$256K

Flat trend ➡️

Sale-to-list ratio: Rural prices are softest, suburban more firm

Rural

93.2% of asking price

Trending downward ⬇️

Surban

95.9% of asking price

Flat trend ➡️

Urban

94.9% of asking price

Trending downward ⬇️