Where Should I Target My Marketing?

5 Min.

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Managers and executives

Use the map tool to find ZIP Codes where market activity is heating up

We'll build a map to answer the question: "Which ZIP Codes have the most growth in listings?"

Preview

Set up the basic map

Select a map of listings by ZIP Code. Use the last 3 months or 12 months to stabilize noise and look for meaningful trends.

Preview: Map tool → Listings → ZIP Codes → 3 Months

Filter out the noise

Set the indicator to year-over-year so we are viewing growth in listings rather than a count of listings. Filter out ZIP Codes with less than 10 sales. These small areas can have huge year-over-year change with very few listings.

Preview: Set to YOY → add minimum sales filter → view result

How to do it

When to use this

Deciding where to focus marketing spend
Looking for early signs of change

Steps

Open the map tool.
Switch to listings by ZIP Code.
Set the time frame to the last three months.
View year-over-year change.
Filter out areas with low sales volume.

Why this works

Maps are most useful when they help you narrow focus. Filtering out noise makes real patterns easier to spot.

This turns the map into a decision tool, not just a visualization.

Pro tip

Always click into a ZIP to confirm the trend before acting on it.

Explore the map →